DAS™ · Activate Alignment Method

Start with the patients ready now.
Build the market that comes next.

The market contains people at very different levels of readiness. Treating every potential aligner patient as ready to schedule a consultation today wastes both.

The Activate Alignment Method combines immediate patient activation with long-term education and nurture, creating production today while building tomorrow’s aligner pipeline.

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Two markets. One method.Conceptual · not population data

The smaller ready-now market

Aware, motivated, willing to consider treatment now.

Search intentExisting patientsProduction Weeks

The much larger future market

May benefit from treatment but isn’t shopping for aligners.

EducationNurtureMonitoring

Activate the first. Develop the second. Let the first fund the second.

The readiness problem

Two populations.
Two very different jobs.

Ready now

Sufficient awareness, motivation, urgency or intent to consider treatment.

Responds to

High-intent searchDirect-response campaignsExisting-patient activationDatabase outreachProduction WeeksConsultation offersImmediate follow-up

Not ready yet

May benefit from treatment, but isn’t actively shopping for clear aligners.

Requires

AwarenessEducationTrustRepeated exposureClinical contextPatient-specific relevanceTime

Activate immediate demand

Early production creates more than revenue.

High intent + existing patients→Campaign→Appointment→Scan→Consultation→Start

Google / search intentPaid social where appropriateExisting patient databaseReactivationInternal patient identificationRapid lead responseProduction Weeks

Revenue

Cases started this month.

Data

Real conversion rates by stage.

Patient insights

Who said yes, who hesitated, why.

Creative evidence

Which messages produced consults.

Operational learning

Where the team’s workflow broke.

These assets strengthen the broader growth system: better targeting, better scripts, better workflow, and a baseline the Proof Engine can measure against.

Production Weeks

One week where marketing, activation, team execution, consultations and case starts operate together.

The objective isn’t a temporary spike. Each Production Week creates learning that improves the next cycle.

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Develop future demand

Don’t keep asking an unready patient to buy.

Help them become informed enough to make a decision when the time is right. The long-term nurture ecosystem meets people where they are and keeps the conversation clinically grounded.

Educational videoVideo-view audiencesEducational social contentUltimate Guide funnelEmail educationSMS where consentedRetargetingPatient storiesClinical educationHygiene conversationsRecallMalocclusion monitoring

Patient readiness journeyMonths, not days

1Video

2Education

3Ultimate Guide

4Email / SMS

5Retargeting

6Clinical conversation

7Monitoring · in the practice

8Consultation

9Treatment

The activation flywheel

Production today funds the market you’ll sell to next year.

Immediate production creates revenue, data and evidence. Reinvest a share into education and nurture, and the next activation cycle starts with a warmer, better-informed market.

This is a compounding system, not a sequence of isolated advertising campaigns.

Where the future market goes

Patients who aren’t ready today shouldn’t disappear into a CRM.

When clinically appropriate, existing patients can enter a structured process of education, documentation, recall and monitoring, so the conversation continues inside normal care instead of ending with “not interested.”

Explore Malocclusion Monitoring →