DAS™ · Methodology

Clear aligner growth is a system.

Most practices don’t have a clear-aligner marketing problem. They have a system problem.

Dental Aligners System connects marketing, patient activation, case acceptance, clinical workflows, team implementation, measurement and continuous improvement into one repeatable growth methodology.

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The DAS operating loopSeven stages · one system

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The system problem

More leads won’t fix a practice that leaks cases.

A practice can generate more demand and still fail, because the loss happens after the lead.

01Leads aren’t contacted quickly enough

02Consultations aren’t scheduled

03Patients aren’t scanned

04Opportunities aren’t recognized during hygiene

05Case presentation is inconsistent

06Financing isn’t presented effectively

07Follow-up stops

08Team members don’t know their responsibilities

09Nobody knows where cases are being lost

10Nobody measures which change improved production

DAS connects these fragmented pieces into one operating methodology.

The DAS operating system

Acquire → Activate → Convert → Deliver → Measure → Learn → Improve

Each stage has its own machines, owners and metrics. Together they form one loop.

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The growth machines

Five interconnected machines.
One clear-aligner department.

Patient Acquisition

Paid media, educational marketing, landing pages, funnels, lead capture, retargeting, local market positioning.

Patient Activation

Existing patient database activation, hygiene identification, scanning, patient education, reactivation, referrals, Production Weeks.

Case Acceptance

Consultation workflows, treatment presentation, visualization, financing, objection handling, follow-up, patient decision support.

Practice Operations

Clinical-to-business workflows, scheduling, ownership, handoffs, team roles, treatment coordination, consistent execution.

Measurement & Optimization

Analytics, scorecards, funnel leakage, constraint diagnosis, intervention measurement, continuous improvement.

A central DAS principle

Don’t guess what to fix next.
Find the constraint.

One practice has plenty of leads but poor scheduling. Another schedules consultations but fails to scan. Another scans consistently but struggles with case acceptance. Another sells cases but lacks operational capacity.

DAS focuses resources on the stage that is preventing the next stage of growth. Select a practice profile to see where its funnel narrows.

Inside Align AI, the Constraint Engine does this ranking continuously. Explore the Constraint Engine →

Constraint funnel

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One Production Week coordinates12 functions

Patient identificationDatabase activationMarketingOutreachSchedulingScanningConsultationsTreatment presentationFinancingFollow-upCase startsMeasurement

Training

Teaches the system.

Production Week

Puts the system into motion.

Production Weeks

Strategy becomes case starts in one concentrated week.

A Production Week is a concentrated implementation period in which patient identification, activation, marketing, scheduling, scanning, consultations, presentation, financing, follow-up and measurement run together, on the calendar, with the whole team.

Explore the Activate Alignment Method →

A system that learns

DAS doesn’t just recommend tactics.
It learns what works in your practice.

Every intervention is measured against a baseline, checked for implementation, and kept as evidence. The methodology gets more specific to your practice with every cycle.

Baseline→Intervention→Implementation→Result→Evidence→Learning

See how AI + Human Implementation works →

Next in the methodology

Start with the patients who are ready now.

The Activate Alignment Method creates production today while developing the much larger future market.

Next: Activate Alignment Method →Join the Free Webinar

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